Internet marketing services are in high demand in an industry that is growing by leaps and bounds. Anyone who has an online business presence needs to know how best to effectively market their website on the Internet and most will consult an Internet marketing firm for assistance. That's where the independent Internet marketing specialist comes in. And, because there are so many facets of Internet marketing, an owner of an Internet marketing firm might decide to provide a wide variety of Internet marketing services or specialize in only a few. Pros of an Internet Marketing Services Home Business: You can start an Internet marketing firm with very limited funds. You can use some of the same skills you may already have (marketing, writing, Web design and coding, etc.) and can supplement your skills with online learning. The Internet marketing services industry is growing rapidly and demand is expected to remain strong indefinitely. Income potential is strong. Typical Internet marketing specialists may charge anywhere from about $20 to $100 per hour or more, depending on the type of Internet marketing services provided and your skill level. All work can be completed virtually. Cons of an Internet Marketing Firm as a Home Business: Finding initial clients may be a challenge, as it might be with any business. You may be able to get some experience through freelancing sites, such as eLance and Guru. Because of the competition, you may not be able to charge much at first, but that's to be expected while you are learning and honing your skills. Networking and joining Internet marketing groups can also help considerably. As your business grows, demand may also create a need to hire subcontractors or employees or train interns. Like any home business, you are responsible for paying your own taxes, securing your own health insurance, etc.